More business for you and more solutions for your customers
The TruStage™ Digital Storefront gives you the flexibility to tailor which offers appear, giving your members financial solutions that work best for them — everything from deposits and pre-approved loans, to GAP provisional quotes, insurance, credit cards and more — all to meet their unique needs, maximize cross-selling opportunities and drive growth.
How it works
What is the TruStage Digital Storefront?
The TruStage Digital Storefront is a digital marketing and enrollment platform that promotes loan, deposit, insurance and ancillary products through your credit union’s digital banking platform. It helps protect more members at every stage of their lives through personalized financial offers that can be quickly accessed and redeemed from any electronic device, 24/7.
Simply put, it’s powerful SaaS technology designed to improve the customer experience, simplify their lives and help them achieve a brighter financial future.
Based on the CuneXus product acquired by TruStage in 2019, it features two major user interface components — the consumer experience and the admin portal. While the admin portal behaves as a familiar web app, the consumer experience is specifically designed to be placed into different experiences online.
Most importantly, everything can be embedded directly into the home banking experiences of your members so you can easily deliver personalized product offers when it’s the best time for them to be seen.
The TruStage Digital Storefront delivers a personalized, always on experience that members
00:10:12 - 00:16:68
expect from their financial institutions. It's a frictionless end to end solution for loan and
00:16:68 - 00:23:48
deposit products, tailored offers, and much more. Here's how it works: Using Digital Storefront,
00:23:48 - 00:28:24
credit unions can set up custom offers with personalization and pricing based on consumer
00:28:24 - 00:32:72
attribute rules. Members are served tailored offers through a personalized storefront
00:32:72 - 00:38:08
on their home banking application or a standalone landing page. If interested, they're seamlessly
00:38:08 - 00:42:00
guided through the Digital Storefront, where they can learn more and complete their offer
00:42:00 - 00:48:52
redemption. Some offers can be redeemed in less than 2 minutes. From start to finish,
00:48:52 - 00:53:76
we maximize efficiencies with out-of-the-box benefits like batch pre-screening, pre-approvals,
00:53:76 - 01:00:20
and reporting. There are three modules in the Digital Storefront, each enabling different
01:00:20 - 01:05:80
capabilities to best support members’ needs. The Lending Module promotes consumer offers
01:05:80 - 01:12:40
and perpetual pre-approvals for firm offers of credit. The Deposits Module allows credit unions
01:12:40 - 01:18:24
to instantly book and fund member accounts. Additionally, credit unions can use untargeted
01:18:24 - 01:24:84
campaigns for deposit offers, which easily allow all members to see those offers. The Distribution
01:24:84 - 01:29:60
Module helps boost non-interest income by providing TruStage insurance and protection
01:29:60 - 01:36:48
products such as GAP coverage, debt protection, and term life insurance. All this and more are
01:36:48 - 01:42:84
seamlessly available during a members’ journey. With the support of the Digital Storefront,
01:42:84 - 01:52:84
189 clients have been able to serve 26.9 million members, representing over $730 billion in assets.
01:52:84 - 01:59:44
Improving member experience, enhancing financial inclusion, reducing costs, and saving time. It's
01:59:44 - 02:10:80
all part of the mission to make a brighter financial future accessible to everyone.
