Behavioral Finance Advice program

Using client behavior to understand their challenges — and uncover financial solutions

When financial professionals and clients both understand the ways emotions, attitudes and impulses affect financial decision-making, they can make more intentional investment choices. That’s why we partnered with think2perform® to create our award-winning Behavioral Finance Advice program and guidance through our BFA™-certified wholesalers.

Use these resources and tools to:

• Help clients be prepared for unplanned life events.
• Improve client decision-making using a rational, values-based approach.
• Differentiate your financial professional practice — by becoming a trusted financial professional and coach to the clients you serve.