TruStage Foundation helps people create a better financial future

Elevating our communities

The TruStage™ Foundation is a registered 501(c)(3) that’s focused on helping people create a better future. We are your trusted partner at the most pivotal stages of life.

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The TruStage Foundation

The TruStage Foundation is a registered 501(c)(3) organization and is the philanthropic arm of the company. Since 1967, we’ve built relationships and invested into the communities where we live and serve.

Our stance on social justice

We are committed to equity. We stand against racism and stand for social justice. We are intentional and strategic with our investments. We support organizations and programs that create structural and systemic change in underrepresented and marginalized communities.

We’ll continue to center the lived experiences of the most marginalized and underfunded groups in our communities — so that a brighter and more confident financial future can become a reality.

Supporting our community

Our philanthropic efforts on economic mobility in two key areas: education and housing. Our education focus is grounded in supporting K-12th grade students through literacy, mentoring and tutoring. Under the housing umbrella, we are focusing on funding requests for affordable housing, homelessness support and rental assistance.

To support meaningful and intentional investments that lead to systemic change, we prioritize organizations in Madison, Wisconsin, and the surrounding Dane County, as well as Waverly, Iowa and the surrounding communities for our annual grant awards. These communities are where our corporate headquarters and the highest percentage of our employees are located.

We support organizations focused on economic mobility across all 50 states through matching gifts during our annual employee giving campaign.

What’s the difference between a grant and a sponsorship?

Grant: A gift from the TruStage Foundation which allows us to receive named recognition but no other benefits from our financial support.
Sponsorship: A contribution from TruStage that may provide us with named recognition, marketing and advertising opportunities, admission to events, etc.

Grant requests

The corporate social responsibility (CSR) team reviews grant requests on an ongoing basis throughout the year. We ask that you provide our team with at least 30 days prior to the deadline for any request considered.

The TruStage Foundation does not fund:

Charitable causes that aren’t aligned with economic mobility (e.g., animal welfare, arts and culture, sports and recreation)
Charitable causes that align with economic mobility but do not align with education or housing (e.g., food, lodging, safety)
Capital campaigns
Individuals
Fraternal organizations
Non-educational religious organizations
Political causes or candidates